DIY Attitude... most people have lost this. I have previously written about Guerrilla Marketing, but right now I want to focus on the attitude of Guerrilla Marketing. What is Guerrilla Marketing? First of all, we have to define that a bit more so you can further understand where I'm going with my argument.
My idea of Guerrilla Marketing is a "hands on" approach to all or most of your projects and the idea is usually to find the most cost-effective way to do it all while still making an impact. You can read all about this in my previous post here.
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