Guerilla Marketing

For years now, I have found the concept of "Guerrilla Marketing" highly interesting and exciting! What IS Guerrilla Marketing? Guerrilla Marketing is a marketing campaign implemented or strategized in an unconventional or unusual manner usually omitting the name of the organization funding it. Like the truth commercials for example. Now, the goal of a Guerrilla Marketing campaign is not only to advertise the heck out of the product at hand, but it is also to do this in a powerful, impacting way.