With time, the internet has evolved into this huge compilation of EVERYTHING! Or as much of everything as possible. Even hoax and prank websites (although, at times, "Guerilla Marketing" is a GREAT way to go). At one point, every website owner is faced with the decision of whether or not to run ads in their website. Personally, I think it's a great idea and a great way to make money, but at the end of the day the decision should be a smart one. You should do a bit of research before you determine whether or not ads are good for your website. Here are four tips to help you decide whether or not you should run ads on your site:
1. Know Your Audience
While some people don't mind ads, others find them extremely irritating. You have to know who is visiting your site and, very importantly, why they are visiting your site. When faced with the decision of placing ads on your site, this will most likely be the biggest determining factor.
2. Know Your Goals
This is crucial to your site! You MUST set goals for your site and always keep those goals in mind. If your goal is to advertise an artist and protect its image, ads may not be the best way to go, depending on the audience of course, but if your goal is to make money with a website, whether it be via ads or in the form of a shopping cart, then I highly recommend you place ads on your site and either sell the space or sign up for an online ad program like AdSense from Google.
This is crucial to your site! You MUST set goals for your site and always keep those goals in mind. If your goal is to advertise an artist and protect its image, ads may not be the best way to go, depending on the audience of course, but if your goal is to make money with a website, whether it be via ads or in the form of a shopping cart, then I highly recommend you place ads on your site and either sell the space or sign up for an online ad program like AdSense from Google.
3. Have a Financial Route
This is one of the most important questions that people forget to ask when talking about a website. Keep in mind that running a website costs money and you have to be willing to pay the cost if you want to have a quality website that works for you.
4. Have Financial Goals for Your Site
After reviewing these tips and asking yourself how they can help your business, do some research on these online ad programs such as AdSense from Google. If the programs you look into seem like they'd help you and they convince you, then go ahead and add them to your site. In my professional opinion, I think ads are a perfect way to make extra revenue on any site. I encourage everyone to use ads, but do advise you to keep your ads relevant to your content and please don't annoy the users. Use ads with caution and don't abuse users' good will.
4. Have Financial Goals for Your Site
After reviewing these tips and asking yourself how they can help your business, do some research on these online ad programs such as AdSense from Google. If the programs you look into seem like they'd help you and they convince you, then go ahead and add them to your site. In my professional opinion, I think ads are a perfect way to make extra revenue on any site. I encourage everyone to use ads, but do advise you to keep your ads relevant to your content and please don't annoy the users. Use ads with caution and don't abuse users' good will.
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